Brand guidelines · version 2

How Skorway looks, sounds and writes.

For our team, partners, teachers and press. Everything here is already on the site; this page names it so it stays the same in every email, ad and video. Use the files as they are.

1 · The brand

Know your score before test day.

A full-length practice test for the 2026 TOEFL®, scored in minutes, with feedback that says what to fix. We sell certainty before test day, not lessons.

Name: Skorway: skor, the Turkish word for score, plus way, the path to it. One word, capital S. Never SkorWay, Skor Way, Scoreway or ScoreAway. Said “score-way”.
What it is: A practice test in the real 2026 format, with a band for every section, a score out of 120, and marked-up feedback on every Speaking and Writing answer.
What it is not: Not an official test, not endorsed by ETS, not a school and not a tutor marketplace. We never imply any of these.
Domain: skorway.com. In print and in speech, just skorway.com, without www or https.

TaglineKnow your score before test day.The home page headline adds the test name: “Know your TOEFL score before test day.”

Campaign line, ads onlyNo surprises on test day.Never on the site or in product emails, where the tagline does the job.

2 · Logo

A mark that rises to a point.

A rounded blue square with a path that climbs to a dot: the way to the score. The wordmark is Manrope ExtraBold, tracked −0.02em, with a gap of about a third of the mark's height.

Skorway

Primary, on white and light grounds.

Skorway

On navy and blue: the square turns white, the path stays blue.

The mark alone: app icons, favicons and anything under 96 px wide.

Clear space: Half the mark's height on every side, as the dashed line shows. Nothing else enters it.
Minimum size: The mark 20 px (5 mm in print); the full logo 96 px wide.

Never

Rotate, outline or stretch it; recolour the mark orange, green or black; put it on a photo or a busy background; add TOEFL or any test name to it; set the wordmark in another font; or translate it. The wordmark is always Latin and always “Skorway”.

Downloads

SVG for screens and print, with the wordmark as outlines; PNG on a transparent background, 2000 px wide (mark 512 px).

Download all logo files (zip)

3 · Colour

One blue does the work.

Blue is for action, navy for weight, cream and white for calm. The warm orange adds warmth; the darker orange and green tell a student what needs work and what is right.

Core

Every action, link and score bar is blue. Navy gives weight to dark sections.

#1F4FD8BlueButtons, links, score bars, active states
#1739A6Blue, deepHover, text on blue tint
#E8EEFFBlue tintSelected cards, badges, callouts
#0F1A3DNavyDark sections, the next step, ads, end cards
#15171CInkHeadings, numbers, the wordmark

Text and grounds

Public pages sit on cream; the app sits on white and surface grey. Every text colour passes 4.5:1 on the ground it sits on.

#3C4453BodyParagraphs
#5B6472MutedLabels, captions, notes
#FBF6EFCreamPublic page background, the hero
#F5F6F8SurfaceApp background, inset panels
#E3E6EBLine1 px borders; #EEF1F5 for table rows and bar tracks

Warm accent

Warmth, never warning: kicker labels, the Speaking check, the best-score card. Never for buttons or for errors.

#E8833AWarmIcons, highlights, the best-score card
#A24A0BWarm inkKicker labels and text on warm tint
#FDEEE3Warm tintKicker pills, warm panels

Feedback

Orange marks what needs work, green marks what is right. Blue against orange, never red against green.

#B85A00AttentionWeak task types, target lines, errors as text
#FFE3C2Attention markHighlighted errors in a transcript; #FFF1E0 for panels
#0B6B4FCorrectCorrect, verified, done
#E6F4F0Correct tintCorrect and verified panels
#B42318Recording redThe recording dot only, never for mistakes
#1C2B4ATest headerThe test engine's top bar only

4 · Type

A serif for the headline, Manrope for the number, Inter for the rest.

Three free Google Fonts, all shipped with the site. Each has one job.

Fraunces 600 · −0.02 to −0.025em · line height 1.02 to 1.1Know your score before test day.Headlines and section titles on public pages: 38 to 64 px for page titles, 30 to 42 px for sections. Sentences, with a full stop.

Manrope 800 · tabular figures4.5of 6 · CEFR B2Every band number, the wordmark, and headings inside the app. Scores use tabular figures and never a thin weight.

Inter 400 to 700Your Speaking band is 3.5. Take an Interview cost you the most; three practice answers a day for two weeks usually moves it half a band.Body text at 17 and 15 px (line height 1.5; 1.7 for passages and feedback), interface at 14 and 13 px, labels at 12 to 13 px in capitals with 0.06 to 0.08em tracking. Nothing below 11 px.

Task-type names are proper names: capitalised and never translated, so Complete the Words, Listen and Repeat, Take an Interview, Write for an Academic Discussion.

5 · Layout and components

Few pieces, used the same way everywhere.

An 8 px grid, content 1200 px wide, controls at least 44 px tall. White cards on cream with a faint shadow on public pages; flat cards with a 1 px line inside the app.

Buttons

Take the free mock See a sample report Text link

One primary button per view. Buttons are verbs. Black buttons belong to the test engine's irreversible steps only.

Labels and chips

Free full-length TOEFL® 2026 mockBand 4.5weakVerified score

Kicker pills are warm; band chips are blue; status chips use the feedback colours.

Score bar

Reading5.0

Speaking4.0

Blue fill = band ÷ 6, orange tick = the target, grey track. The same bar from emails to the share card.

Errors in an answer

I am agree → I agree that a quiet place helps.

Errors are marked in orange and the correction shown in green. Never red text for a mistake.

Radius: 8 for chips, 10 for buttons and inputs, 16 to 24 for cards, 28 for the hero photo, round for pills and avatars.
Elevation: Shadows only on what floats or sits on cream: the hero report card, dialogs, public-page cards. Inside the app, a 1 px line.

6 · Voice

Plain, specific, on your side.

We talk to one student, in the second person, in short sentences, about their own numbers. We never hype, never guilt and never invent a figure.

SayYour Speaking band is 3.5. Take an Interview cost you the most. Three practice answers a day for two weeks usually moves it half a band.

Don't sayUnlock your full potential with our revolutionary AI-powered platform, trusted by thousands of successful students worldwide!

SayYour pass ends on 29 January. Nothing renews. Here is what stays and what pauses.

Don't sayDon't miss out! Your access expires soon. Renew now before it's too late!

Numbers only when real: No “thousands of students” before there are. A figure we publish is one we can show.
Name the fix, not the feeling: “Finish your concession” beats “great effort”.
Band, not score: Our results are bands or practice bands. ETS's results are official scores.
Headlines and buttons: Headlines are sentences with a full stop. Buttons are verbs: Take the free mock, Get a pass, See the report.
British spelling: Practise (verb) and practice (noun), centre, colour, programme, organise.
Our own voice: Guides speak as people who know the test. No “according to sources”; one or two direct links to ETS where a fact rests on them.
Words we don't use: Revolutionary, unlock, seamless, cutting-edge, game-changer, journey, delve, boost your score overnight.
Prices: Always say what ends and what renews. Nothing renews.

7 · Trademark and legal

TOEFL® is theirs. We say so every time.

We are independent of the test maker. Every piece we publish makes that plain.

TOEFL® is a registered trademark of ETS. Skorway is not endorsed or approved by ETS.

Where the notice goes: Every page footer, every email, every ad, every video end card and every PDF report.
Writing the name: TOEFL® with the symbol on first use in any piece; TOEFL iBT® where that form is used. Never “Toefl”.
Where the name may go: Page titles, URL paths and body text. Never in our name, logo, domain, app name or social handles.
Our results: Practice bands or Skorway bands, never “TOEFL scores”. Reports say they are not official scores.
Our items: Written by our team to the public format. We never reproduce ETS questions, screens or interface art.
Other brands: Competitors and other tests are named only where we compare, with a source for each claim.

8 · Imagery

Real people, and the product itself.

Photography shows people studying as they really do. The rest of the time, the product is the picture.

People: Real photography in marketing, on the site, in ads and in videos: licensed stock or our own shoots, natural light, real rooms. Never AI-generated people.
The product: The score card, the marked answer, the band bar, the test screens. Real interface at real scale, on white, cream or navy.
Speakers in the test: One portrait per voice, full body, facing right, on white, shown while that voice speaks.
Avoid: Graduation caps, trophies, mascots, emoji, stock grins at the camera, anything that imitates ETS's test interface.
Icons: Lucide (lucide.dev) only: one line set, 2 px stroke on a 24 px grid, rounded caps. 16 to 18 px beside text, 20 to 24 px on their own. No filled or duotone icons, and no flags for languages.
Captions and alt text: Every photo has alt text that says what it shows; every video has captions.

9 · Video, sound and social

One idea, shown on screen in seconds.

The promo film runs 52 seconds: the question, the test, the report, the free mock. Everything else follows the same pattern.

Formats: 16:9 for the site and YouTube, 9:16 for Reels, TikTok and Shorts.
Hook: A question or a number in the first two seconds; the product on screen by second eight.
Voice and music: One clear narrator. Music sits under the voice, never over it, and ends on the logo.
Captions: Always available; burned in for social, where most people watch muted.
End card: Navy ground, the logo, the tagline, “Take the free mock”, skorway.com and the ETS notice.
Test audio: North American, British, Australian and Canadian voices, as in the 2026 test. Each speaker keeps one voice throughout.
Social posts: One idea per post, on blue or navy, a headline under 12 words, the ETS line in small print, at most three hashtags.
No urgency: No countdown timers, no “last chance”. The test date is pressure enough.

Version 2 · 31 October 2026. Need a file that is not here, or a check before something goes out? Write to partners@skorway.com.